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RESOURCES
This a support page for home healthcare agencies interested in:
- Increasing your patient base
- Broadening existing relationships with surgeons or surgical centers (SCs), and
- Developing new relationships with surgeons + surgical centers
Click to download PDF -- Marketing the Advantages of Home Healthcare.
This page provides content to help you make the most of the new advantage HHF provides you -- being able to accept qualified LOP cases without financial risk.
There is downloadable content on this page you can adapt and use for your own marketing purposes. We’re providing different formats. The basic information (for cutting + pasting) is in text format, for the broadest possible use. There are also PDF files that have been designed in Adobe InDesign. These can serve as a template for how you can design the content for a printable marketing piece. The original InDesign file will gladly be provided on request.
Just below, you'll also find a video of Dr. Bruce Osler sharing conversation approaches he uses when talking about the advantages of in-home health care. He highlights five important points to emphasize with surgeons + SCs and three points to emphasize with personal injury attorneys. You may not currently market to personal injury attorneys, but we have found them to be helpful in introducing us to the surgeons + SCs they regularly send their personal injury clients to.
Marketing for LOP cases may be new for you, but it's no different than marketing your other services. You are still presenting the benefits of professional in-home health care, emphasizing that you now accept LOP cases distinguishes you from other agencies. This gives you a new topic to discuss with surgeons + SCs. It also makes you more attractive as an agency because you now operate as a "one-stop shop" for post-surgical health care.
DOWNLOADABLE CONTENT
Advantages of professional home health (.pdf) - designed *
Advantages of professional home health content (text file)
LOP tri-fold brochure (.pdf) - designed *
LOP tri-fold brochure content (text file)
*InDesign source files available on request
On The WEb
Growing your agency
The articles below articles offer ideas on increasing visibility for, and traffic to, your home health agency.
While we found things of value in all these articles, we couldn't help but notice one idea did not find is the “blue ocean” strategy of going after LOP patients with a partner like HHF.
Blue ocean marketing strategies – such as partnering with HHF – give you the advantage of marketing in low-competition arenas (giving you the highest chance for success).
https://www.kenyonhcc.com/home-health-marketing-ideas-agencys-phone-ring/
https://www.saviicare.com/blog/4-low-cost-marketing-ideas-for-home-care-agencies
http://smallbusiness.chron.com/marketing-tips-strategies-home-health-marketing-55764.html
https://leadinghomecare.com/blog/2014/06/25/conversations-home-care-marketing/
https://www.carepathways.com/articles/your-home-care-agency-needs-clients-but-how.cfm
Let us know if there is particular content that would help you to have greater impact + success building your LOP patient base. We're here to help!